The Social Media hype cycle seems to have leveled off a bit over last few months, and we are seeing more examples of large organizations using these new tools and sharing their successes and lessons learned. The promise of social media for business includes real-time customer feedback, trend identification, additional brand loyalty, and a richer relationship with customers. A small sampling of recent examples include: A passenger on Virgin America doesn’t get his meal, tweets about it, and the airline is [...]
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